It’s giving Donnie Darko.
Fox-owned AVOD platform Tubi made its Super Bowl debut with a 60-second promo during halftime of the Sunday night matchup between the Philadelphia Eagles and Kansas City Chiefs.
The creative was produced under the direction of relatively new CMO Nicole Parlapiano, who joined the company in August, and follows 6-foot rabbits physically manhandling TV fans into a rabbit hole.
“Find rabbit holes you didn’t know you were looking for,” the campaign’s tagline reads.
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