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As usual, the latest Dos Equis ad opens with a ridiculous boast about the accomplishments of The Most Interesting Man in the World, but little else about the brand’s latest ad is business as usual.
Last September, Dos Equis introduced the new version of the character, as played by Augustin Legrand, after Jonthan Goldsmith retired from the role earlier in the year. In June, Heineken USA made the surprise move of shifting creative duties on its Dos Equis brand to Droga5 without a review, after more than a decade with Havas.