Dos Equis Is Searching for ‘The Most Interesting Fan of College Football’

Contest campaign fills the gap as the account shifts agencies

As usual, the latest Dos Equis ad opens with a ridiculous boast about the accomplishments of The Most Interesting Man in the World, but little else about the brand’s latest ad is business as usual.

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@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.