AdFreak

Dos Equis Is Searching for 'The Most Interesting Fan of College Football'

Contest campaign fills the gap as the account shifts agencies

By Erik Oster

August 30, 2017

As usual, the latest Dos Equis ad opens with a ridiculous boast about the accomplishments of The Most Interesting Man in the World, but little else about the brand’s latest ad is business as usual.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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