In a Surprise Move, Dos Equis Shifts Account to Droga5 Without a Review

No word on the fate of 'The Most Interesting Man in the World'

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Heineken USA has moved creative duties on its Dos Equis brand from Havas Worldwide to Droga5 without a review.

The fate of “The Most Interesting Man in the World,” the character that Havas (then known as Euro RSCG) created for the brand in 2006, remains unclear. Droga5’s first work will not debut until next year.

“We can confirm that Dos Equis will be ending its relationship with Havas. Dos Equis and HEINEKEN USA have great appreciation for Havas’ long-standing partnership and creative collaboration, which produced the iconic advertising campaign, ‘The Most Interesting Man in the World.’



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