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Downy has been teasing us with a series of social spots featuring a celebrity who won’t unveil his identity until he proves that Downy Unstopables scents last up to 12 weeks. Now, the celebrity is convinced of the validity of the claim, and he pulls down the sweatshirt he’s had over his head to reveal… Downy McBride.
The name is a play on the actor and Righteous Gemstones star Danny McBride, who is all in as the new character for Downy’s first Big Game ad in 11 years.
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