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For Gigi Robinson, a health and wellness creator who works with brands such as Adobe and Shopify and has 178,000 followers on Snapchat, the lack of clarity around what to disclose for paid-for partnerships is adding more confusion to the marketplace.
In early April, Robinson checked into a luxurious D.C. hotel. As part of a collaboration, she was asked to create content for the hotel—which she declined to name, to maintain her business relationship—in exchange for the property comping her stay.
When
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