The Former Creatives Behind M&M's Mascots Believe the Characters Are Adding Fun to Cancel Culture

Past BBDO directors Susan Credle and Steve Rutter look back at what they started

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Green was never meant to wear go-go boots. Instead of an anxious man, Orange was supposed to be a funny woman. Blue had to be cool and confident, since 54% of more than 10 million fans voted to make blue the new M&M’s color in 1995, edging out pink and purple.

All of this is according to Susan Credle and Steve Rutter, two former creative partners at BBDO New York who invented three M&M’s mascots in the ’90s—Blue, Green and Orange, following the original Red and Yellow—and established the foundation to introduce Brown and Purple in the decades that followed.




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