M&M's Wins YouTube Super Bowl Ad Blitz Contest

Chrysler finishes second in voting by site's users

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In the end, it was a shell game.

M&M's "Just My Shell" commercial from BBDO New York, introducing the new Ms. Brown character, was crowned the winner of YouTube's 2012 Ad Blitz, in which the site's users voted for their favorite commercials from Super Bowl XLVI. Chrysler's "It's Halftime in America" spot by Wieden + Kennedy finished second. Scroll down to see the top five.

The M&M's spot was was announced as the winner this weekend and was featured on the YouTube homepage on Saturday.

"Wiggle, wiggle, wiggle!" said Debra Sandler, chief consumer officer of Mars Chocolate North America, when congratulated by Adweek on the M&M's win.



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