Creative Flavor: Juan Munoz Is Willing and Able to Dive Into New Challenges

Nativo's head creative director wants to meet the demands of clients more effectively

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Few things go together better than energy drinks and extreme sports. For Nativo’s head creative director Juan Munoz, Red Bull and cliff diving in Cuba created a special moment eight years ago that resulted in his proudest work to date.

“For everything we encountered back in 2014, I have an incredibly gratifying feeling after completing projects of all kinds,” the Miami-based creative told Adweek, “however, this one has a special place in my heart.”

“Red Bull Cliff Diving: Cuba” brought a popular brand event to the island for the first time, testing the team’s agility and coordination.

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