Corteiz and Nike's Air Max 95 Ad Breaks Every Marketing Rule

Chaotic film generates buzz among sneakerheads and creatives alike

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Nike‘s Air Max 95 drop with London-founded label Corteiz has been one of the most anticipated launches of 2023 among streetwear fans. But on March 2, the pair dropped an ad depicting a world where the launch was canceled.

The 3.5-minute film, directed by Walid Labri through production company Division out of Paris, opens with news reports and headlines from England, South Korea and France declaring the sneaker release halted. Stock markets crash. People fight in the streets over the 100 pairs in existence.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in