Nike Enters the Boxing Ring to Boost Girls’ Self-Confidence in Sports

The brand aims to help young people overcome barriers to participating in physical activity

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While some sports brands have recently made efforts to become more inclusive, certain groups still face barriers to getting involved with physical activity. 

For example, a 2021 Sport England study uncovered that Black children are the least likely to be physically active—mainly because they are twice as likely to live in deprived areas with less access to outdoor space. Meanwhile, a 2022 survey from Women in Sport found more than one million girls in the U.K.



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