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Progressive Insurance’s Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory.
All in all, Liquid Death’s recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth reading.
The winner ultimately turned out to be Coinbase after the crypto company agreed to pay $500,114 for a unique media buy on a half-million Liquid Death packages.
Because of technical glitches during the process, Liquid Death took extra time to study bids and announce results, invalidating Dude Wipes’ claim that its $355,500 bid had come out on top.
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