Smartwater Wants You to Take Things to the Next Level With New Product Launch

Showing that Smartwater is just water, only elevated, is the premise of these works from WPP's Open X

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Once you level up, be it in relationships, career, the gym or otherwise, it’s near impossible to go back to the way things were. Tapping into new horizons can be a little scary, but it’s always worth the extra push to discover what we’re truly capable of.

Leading with the feeling of confidence that comes from taking that next big step forward, Coca-Cola’s Smartwater has released “Elevate How You Hydrate.” Created in partnership with WPP Open X led by VMLY&R, this campaign is informing consumers of the brand’s new product SKU, Smartwater Alkaline With Antioxidant.

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