Coca-Cola is using augmented reality to enhance its latest collaboration with Disney, allowing consumers to unlock digital collectibles by scanning limited-edition packaging featuring illustrations of more than 30 Marvel characters.
The brand introduced the campaign with a film blending live action and animation employing a 2D comic book style. The spot shows a weary comic book store employee wearing a T-shirt depicting the X-Men villain Juggernaut. As she rests her head, the unstoppable mutant begins terrorizing an animated city, creating a shockwave so powerful it ripples through the whole store.
Daredevil
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