Check Out This Behind-The-Scenes Look at Scream…the Musical

From creative agency Sam & Miles Inc. comes a mockumentary about a theatrical adaptation of the classic horror film

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Horror films have a proud and lengthy history of using real-life gimmicks to draw in viewers, from director William Castle having actors dressed up as “nurses standing by” in case someone died of fright during showings of Macabre (1958) to the “No Late Admissions” rule that Alfred Hitchcock embraced for Psycho (1960).

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