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Here’s a scary good Halloween project from MeringCarson: a horror film festival with clips created by various members of the agency’s staff across all departments. Entries had to be six seconds long, a riff on the current industry trend for commercials of that duration.
“We were concepting six-second TV for (tourism client) Visit California, and the shorter and shorter media units and attention spans had become a bit of a topic of conversation in the agency,” and that sparked the idea for a festival of very brief fearful films, says creative director Kerry Krasts.
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