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Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers—and cold hard cash.
On the brand’s VK—a Russian social media network that’s essentially the country’s own version of Facebook—account, Burger King’s Russian branch shared a photo of a pregnant woman cradling her stomach.
Alongside the photo, the brand offered up 3 million Russian rubles (just over $47,000) and a lifetime’s worth of free Whoppers if they were able to prove that they had been impregnated by one of the soccer (or over there, football) players competing in this year’s World Cup.