Burger King Russia Nixes Ad That Promises Free Whoppers to Women Impregnated by World Cup Players

The spot was pulled after hitting the wrong note

Burger King has removed a post after critics called it demeaning toward women. Getty Images, Burger King

Burger King Russia has pulled a World Cup-themed social media campaign that said it would reward women who were impregnated by soccer stars with free Whoppers—and cold hard cash.

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@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.