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Advertising loves itself a trend whose coattails it can ride with the unhinged glee of a sloshed prom date. And while seeing Hot Pockets do the Harlem Shake or IHOP use “on fleek” might dispense physical pain on your premium mediocre sensibilities, this tendency actually does have an added value.
Because once a brand—or two, or three—has invited itself into a hype conversation, that probably means it’s time for everyone to get up and leave. And what’s the hypest topic we’re all on now? Whether Bitcoin’s going to destroy