Burger King Just Launched Its Own Cryptocurrency, the Whoppercoin

Loving Whoppers is now an investment strategy

Whoppercoin is hosted on a blockchain platform called Waves.

Advertising loves itself a trend whose coattails it can ride with the unhinged glee of a sloshed prom date. And while seeing Hot Pockets do the Harlem Shake or IHOP use “on fleek” might dispense physical pain on your premium mediocre sensibilities, this tendency actually does have an added value.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.