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Burger King has found a clever way to take advantage of Twitch’s donations feature for cheap publicity.
The fast-food chain donated amounts between $1 and $5 to several popular gaming streamers, then used the personalized message option that comes with such donations to have a bot read a plug for the restaurant’s app and summer deals live on the stream. Burger King collected some of the reactions to the stunt from gamers in a compilation video released today from agency David Madrid.
“Listen,
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