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The BBC is beginning to forge a strong track record when it comes to using animation to promote its footballing events. This time it’s the delayed Uefa Euro 2020 football championships, showcasing famous international players passing the time before taking to the grass.
The “Our Wait is Over” ad, directed by Nicos Livesey from animation studio Blinkink, promotes the BBC’s coverage beginning on June 11. Games and reporting of Euro 2000 will run across BBC TV, iPlayer, Sounds and the BBC Sport app.
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