Visa Tackles World Cup FOMO With Zlatan Ibrahimović in Its Latest Global Campaign

The brand's marketing chief on what fans can expect this summer

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Some people are lucky enough to attend the World Cup in person, but for many, watching it on TV is the next best alternative. Visa’s latest global marketing campaign is aimed at making all sports fans feel included in the tournament, even if they aren’t able to get to Russia to watch the madness unfold.

Over the course of the coming months, Visa will roll out a series of films tied to the World Cup, which starts on June 14.



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