Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes

The organization expert teams up with the pasta brand in an unusual collaboration about sustainable packaging

Marie Kondo and Barilla — Marie Kondo demonstrates how to reuse pasta boxes in a series of tutorials.Barilla, Le Pub

Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that “spark joy,” she’s wielded her influence through multiple Netflix series and best-selling books.

In Kondo’s latest venture, she repurposes empty pasta boxes as packaging to ship clothes she sold on a secondhand platform. Her new tutorials are part of an unusual collaboration with pasta brand Barilla.

In the videos, the author of The Life-Changing Magic of Tidying Up demonstrates how to perfectly fold clothing of various sizes into boxes that once contained different pasta shapes.