Don't Be Daunted by AR—Approach It Like Any New Tech

How 4th Floor Creative made a voice-led AR filter for Ministry of Sound

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The challenge

Augmented and extended reality technologies can facilitate more immersive interactions between audiences, artists and brands. So far, we’ve only scratched the surface of what’s possible and how to make the most of these high-attention interactions.

At 4th Floor Creative, we’re continually exploring how the artists and music brands we work with can deploy technology in a way that feels fun and fits within the wider creative and marketing strategy. 

The process

Recently, Ministry of Sound, the iconic record label and dance music brand, enlisted us to help celebrate its 30th anniversary.



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