Entry to New Realities Cannot Remain Restricted

In the case of AR, access equals adoption

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Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kimberlee Archer, global head of AR, camera and platforms marketing, showcases the technology’s built-in accessibility and its already massive uptake among creators and consumers.

It’s interesting how often people bucket augmented reality with virtual reality, which has been increasingly more common with the enthusiasm surrounding the metaverse. However, these emerging technologies are on two very divergent paths to mass adoption.

Many blame the struggle to bring VR to the masses on the slow advancement of technology, when in fact it has more to do with the slow adoption of experiences.

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