Entry to New Realities Cannot Remain Restricted

In the case of AR, access equals adoption

Learn how to adapt to new shopping habits, create stand-out brand experiences and drive long-term business growth at Commerce Week. Join discussions with leaders at New Balance, WayfairRent the Runway and more, July 26–28 in NYC. Register before June 27 to save on your pass.

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kimberlee Archer, global head of AR, camera and platforms marketing, showcases the technology’s built-in accessibility and its already massive uptake among creators and consumers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in