At Intel's New Island in Animal Crossing, Players Can Turn E-Waste Into In-Game Treasures

The VMLY&R campaign launched on National Recycling Day

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Players of Nintendo’s Animal Crossing: New Horizon can periodically find a rusted part by rifling through the recycling bin on their virtual island. And while some might consider a rusted hunk of metal trash, Intel and Dell Technologies saw an opportunity to turn them into in-game treasures and opportunities to promote their own recycling efforts.

In a new campaign from VMLY&R, players can trade rusted parts for electronics they can show off in their character’s home.



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