As Agencies Struggle to Stay Staffed Up, VMLY&R Shows How It's Investing in Talent Retention

The agency’s latest round of leadership hires advocate for grassroots employee empowerment

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When an employee requests time off for bereavement, it is usually because there’s been a death in their family. But grief comes from a wider range of pain points; Jacquie van der Veur wants more workplaces to recognize that. The senior communications manager at VMLY&R has faced multiple miscarriages, and when she went public with her grief, her agency listened.

After bringing the idea to her Employee Resource Group, VMLY&R updated its paid bereavement policies to include pregnancy loss.

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