As Family Ads Become More Inclusive, One Group Remains Invisible: Stepmoms

It's a role that's perhaps most thankless during holidays

More than 40% of U.S. homes include stepfamily members, but they're rarely shown in mainstream marketing. Getty Images

Here we are in the thick of the holidays, and brands selling everything from chicken stock to snow tires are painting some pretty cozy pictures of family life. And yet it’s not that magical for all of us.

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is vp and associate director of strategic planning at Frank About Women, a think tank based at MullenLowe Winston-Salem.