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Apple’s latest “Relax, It’s iPhone” ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home.
Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone’s features.
Set to “Goodbye” by Aloe Blacc, “New Driver” shows a dad with a mug of coffee and iPhone in hand as his daughter drives herself to high school for the first time, running over a skateboard and backing into a recycling bin as she pulls out of the driveway.
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