Apple Wants iPhone 12 Owners to Keep Calm When Disaster Strikes

The two ads in the 'Relax, It's iPhone' campaign showcase durability

a photo of a woman dropping her iphone
The "Relax it's iPhone" campaign showcases the durability of the iPhone 12. Apple

We’ve all had that moment that seems to move in slow motion as we see disaster looming for our smartphones in a split second. Well, according to the latest Apple campaign, owning the iPhone 12 takes away that stress because of its robust design.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.