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Olivia Rodrigo’s latest music video was shot entirely on the new iPhone 15 Pro, with Apple’s creative agency quickly dropping behind-the-scenes footage and content snippets from the shoot as commercials for the product.
TBWA/Media Arts Lab launched the ads on Instagram and YouTube moments after the introduction of the iPhone 15 Pro and iPhone 15 Pro Max on Tuesday at Apple’s annual September gathering in Cupertino, California.
The Grammy-winning Rodrigo, who was among the scheduled performers on Tuesday night’s MTV Video