Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad

The brand used the NBA great and clever name play to announce DraftKings contest 

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using “A.I.” to offer “the Answer(s),” in its DraftKings Zero Right Bracket Challenge. 

Well … sort of. 

In “A.I. Can Do That?,” basketball fans of a certain age will immediately get the joke when Basketball Hall of Famer Allen Iverson appears onscreen, after an office worker offers to help his colleague fill out her bracket with the use of AI.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in