Allen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad

The brand used the NBA great and clever name play to announce DraftKings contest 

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In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using “A.I.” to offer “the Answer(s),” in its DraftKings Zero Right Bracket Challenge. 

Well … sort of. 

In “A.I. Can Do That?,” basketball fans of a certain age will immediately get the joke when Basketball Hall of Famer Allen Iverson appears onscreen, after an office worker offers to help his colleague fill out her bracket with the use of AI.

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