Pepsi Cherry Picks Millennials to ‘Get Wild’ for New Campaign 

With insights, bold new packaging and strategic media investment, the brand anticipates sweet results for its flavored cola 

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Flag football and lullabies may never be the same thanks to Pepsi. 

After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new campaign for its Wild Cherry flavored colas that it hopes will hit the sweet spot with millennials navigating “adulting.” 

The brand’s “Get Wild” campaign specifically targets millennial parents, who are a few years removed from their debaucherous heydays, and whose “wild” sides look a little different once they have kids.

In “#1 Fan,” a man who has definitely participated in his share of stadium revelry back in the day is now a dad bringing the energy—and a cooler full of Wild Cherry Pepsi—to his son’s youth flag football game.

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