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Lizards are having a moment in advertising that goes beyond the familiar Geico ads. After Apple took home a Cannes Lions Film Grand Prix for an iPhone ad about a seemingly dead pet reptile, airline Aeroméxico is using an iguana to capture the joy of flying.
The ad, titled “Esto Es Volar” and created by agency Wieden+Kennedy Mexico, depicts a newly hatched lizard who loves watching planes and eventually gets to take to the skies on the back of a golden eagle.
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