A Viral Hit, 7 Months Delayed: Aeroméxico's DNA Ad Shows the Unpredictability of Organic Video

Amid a government shutdown over Trump's wall, Ogilvy's trolling gained traction

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If you work for an ad agency, you might not want your client to read this. But then again, maybe you absolutely do.

In recent days, an Aeroméxico ad that plays on some Americans’ anti-Mexico sentiment has become a viral hit thanks to social media and the increasing national tension amid a government shutdown over Trump’s proposed border wall.

But oddly enough, it’s not a new ad. In fact, it’s seven months old. And unlike some ads that rise and fall in popularity based on surges of sharing, this one simply never took off in the first place.



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