A Viral Hit, 7 Months Delayed: Aeroméxico’s DNA Ad Shows the Unpredictability of Organic Video

Amid a government shutdown over Trump's wall, Ogilvy's trolling gained traction

Americans were given genetic tests and offered discounts based on their percentage of Mexican DNA. Ogilvy

If you work for an ad agency, you might not want your client to read this. But then again, maybe you absolutely do.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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