Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Ahead of Super Bowl 2020, which is coming up in two weeks, we look back on last year’s scream-inducing Game of Thrones-meets-Bud Light spot during the Big Game (which topped our list Best Ads of 2019 list). On this week’s episode of Yeah, That’s Probably an Ad, co-hosts David Griner and Ko Im sit down with two creative directors at Droga5 who worked on the campaign, Lauren Ferreira and Jono Paull, who recall what it was like to brainstorm in the war room, the logistics that all magically came together on set and how they kept that sharp, surprising, 90-degree head fake a big, fat secret.