Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era
Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak

Adidas brings together global soccer stars, through a WhatsApp lens.

If you put a bunch of the world’s best soccer players in a WhatsApp group, what would they talk about? They’d be talking about Adidas’ new “Predator Freak” boots—well, according to the brand’s new ad from agency Iris, anyway.