Adapting to Crisis

Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era

Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak

Adidas brings together global soccer stars, through a WhatsApp lens.

By Sara Spary

January 20, 2021

If you put a bunch of the world’s best soccer players in a WhatsApp group, what would they talk about? They’d be talking about Adidas’ new “Predator Freak” boots—well, according to the brand’s new ad from agency Iris, anyway.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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