Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era

Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak

If you put a bunch of the world’s best soccer players in a WhatsApp group, what would they talk about? They’d be talking about Adidas’ new “Predator Freak” boots—well, according to the brand’s new ad from agency Iris, anyway.