Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era

Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak

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If you put a bunch of the world’s best soccer players in a WhatsApp group, what would they talk about? They’d be talking about Adidas’ new “Predator Freak” boots—well, according to the brand’s new ad from agency Iris, anyway.

The 2-minute spot follows a WhatsApp group chat set up by former English soccer player and current Inter Miami co-owner David Beckham.

The #Squad chat includes Beckham himself as well as a raft of famous sports stars including French women’s soccer player Wendie Renard; English women’s soccer star Toni Duggan; Manchester United player Paul Pogba; Real Madrid manager Zinedine Zidane; Real Madrid player Marco Asensio; and an American-football cameo from NFL rising star Patrick Mahomes, among many others.



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