How After 25 Years, MLS Transformed Into a Sports Powerhouse

From its original business plan to becoming the third best-attended sport in the U.S.

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When Major League Soccer debuted in 1996, it had a definite aesthetic. There were bright uniforms that wouldn’t have felt out of place at a Jimmy Buffett concert. Most of the matches were played on NFL fields—sometimes with the yardage lines in full flower—and the style of play was bruising.

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