AAPI Creative Spotlight: Rhi Bergado Is Ready to Move the Culture Forward

The director and filmmaker has found a deeper mission despite serious adversity

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Director and filmmaker Rhi Bergado’s list of credits is a beauty enthusiast’s dream, featuring work with industry mainstays like Manny MUA and Patrick Starr, as well as brands including Urban Decay and ColourPop.

But the work hasn’t always been glamorous. In fact, the Long Beach-based creative has encountered multiple instances of problematic ideology throughout their more than seven years in the business.

“I experienced so many macro- and microaggressions while working in the beauty industry including colorism, body shaming, racism, ageism and transphobia—and the absolute worst of these elements came from the Asian Pacific [APAC] market,” they candidly told Adweek.



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