Why Manny MUA Dove Headlong Into the Divisive Vaccine Debate, at the Urging of the President

Adweek's Digital Creator of the Year is on a mission to spread the science behind Covid vaccination

It’s not every day you’re asked to collaborate with the president. For beauty entrepreneur Manny Gutierrez—known as Manny MUA—that day came this spring when President Joe Biden’s team sought him out to shoot a video with the president and his chief medical adviser, Dr. Anthony Fauci, about Covid-19 vaccine hesitancy. 

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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.