A Vitamin Brand’s Itty Bitty Billboards Want You to ‘Start Small’ With Healthier Living

DTC startup Ritual encourages baby steps over resolutions

A shot of a Ritual billboard that says
DTC vitamin brand Ritual is encouraging baby steps through tiny ads as the new year begins. Ritual

Go ahead and make those sweeping resolutions for 2020, like hitting the gym in beast mode seven days a week and going cold turkey on the drive-through. It’s good to have goals.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.