A Surprise Ending Marks This Quirky French Retailer's Commitment to Sustainability

The campaign for Castorama also promotes its new brand signature

Sometimes you come across an ad campaign which takes you on a journey so unexpected that you have to watch it at least twice just to confirm you’ve seen what you think you’ve seen. And with this campaign for Castorama, the French DIY brand, there is definitely the need for a second viewing.

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