If These Walls Could Talk? This Wallpaper Does, Telling Stories to Kids

TBWA finds another medium for diversion

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Tired of reading The Giving Tree over and over? No problem. Now your walls can take up the slack.

French home improvement store Castorama has released “Magic Wallpaper,” a playful unisex wallpaper for kids that’s covered in colorful characters, including aliens, forest creatures, superboys and princesses (who hate dresses). And it’s not just passively pretty.

Each character serves as a digital marker. Once users download an app, they can scan the characters with their mobile devices … and a fresh story will appear, ready to read or listen to.

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