4 Creative Marketing Trends You Can Expect to See in 2019

Forget about TV spots and preroll

Ryan Reynolds has a unique approach to pitching a brand. NBC

For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won’t hear them talking TV spots and preroll. Instead, they’re looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement?

This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."