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For countless years, creative marketing has been defined by the ads it generates. But ask any ambitious creative team about 2019, and you won’t hear them talking TV spots and preroll. Instead, they’re looking to create ideas that will pierce the culture and defy easy description. An event? An experience? A stunt? A movement?
I’ve been covering the creative industry for more than a decade, and while getting consumer attention has never been harder than now, the work that succeeds has never been more fascinating.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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