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The chances of one piece of footage appearing in multiple Super Bowl ads would usually be phenomenally slim, especially since marketers aren’t turning to stock video for an ad running on such a massive stage.
But this is, of course, not like most years.
With commercial production still heavily limited by the Covid-19 pandemic, stock footage is in higher demand than ever. And whether you realize it or not, you’re going to see quite a bit of purchased footage in Sunday’s ads.