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We’re always a sucker for good out-of-home advertising, and there was plenty of it in 2017. From Spotify’s playful data-driven billboards to Netflix’s site-specific Narcos ads, the 13 campaigns below reminded us just why we love this medium.
In no particular order, some of our favorite OOH ads of the year:
The streaming music service had a big hit in 2016 with its data-driven billboards for the holidays, so it rolled out a sequel this year—a series of outdoor ads (made in-house) that turned quirky data points and trends about its users’ listening habits into playful, witty headlines.
Delta Air Lines and Wieden + Kennedy New York (along with Colossal Media) created the Delta