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It’s usually British TV spots that are wowing people at this time of year. But for our money, the most entertaining holiday ads of 2017 so far have been Spotify’s global out-of-home ads, which crunch user data and cleverly transform it into witty headlines—riffing on the ups and downs of our suddenly unhinged world.
We posted a bunch of the ads on Wednesday. With the theme “2018 Goals,” they serve as comical New Year’s resolutions come early—using Spotify listeners’ habits from 2017 to humorously suggest strategies for dealing with life in 2018.
The campaign follows similar