How Spotify Makes Its Data-Driven Outdoor Ads, and Why They Work So Well

CMO Seth Farbman takes us inside the campaign

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It’s usually British TV spots that are wowing people at this time of year. But for our money, the most entertaining holiday ads of 2017 so far have been Spotify’s global out-of-home ads, which crunch user data and cleverly transform it into witty headlines—riffing on the ups and downs of our suddenly unhinged world.

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