Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere.
Delta Air Lines, with help from Wieden + Kennedy New York (and Colossal Media, which handled the hand-painting), has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters.
The printed photos on the wall, surrounded by cute illustrations by Andrew Rae, feature Honolulu, Paris, Los Angeles, Pisa, London, Mexico City, Amsterdam, Moscow, and Zurich. And while the selfie-takers might not have the cash to actually fly there, the work does celebrate the fact that Delta flies to the most destinations of any airline from NYC.
The #DeltaDatingWall will be up throughout the summer. On June 17, Delta, in partnership with Tinder, will hold a singles-centric event where you can actually get a proper photo taken next to the wall by a professional photographer.
Check out some more pics below.
In addition to the #DeltaDatingWall on Wythe Avenue, Delta commissioned another wall in the middle of Brooklyn’s Smorgasburg event. This one, reading “Go Where Your Food Is From,” was designed by illustrator Hide Your Toys.
W+K tells AdFreak that the campaign was inspired by how prominent travel pics are on dating profiles. The agency also uncovered the following tidbits through research:
• 62 percent of men and 74 percent of women want a partner who shares their travel interests
• 1 in 2 singles say traveling is one of their favorite things to do
• 1 in 2 singles say traveling to a new city to meet a date would be exciting
• 1 in 3 singles ranked travel as a top priority in 2017
• 57 percent of singles take 1+ vacations year
• 1 in 3 singles try to go somewhere different for vacation every time they travel
Client: Delta Air Lines
Project: Delta Destination Walls
Agency: Wieden + Kennedy New York
Executive Creative Directors: Karl Lieberman
Creative Directors: John Parker & Sean McLaughlin
Copywriter: Ian Hart
Art Director: Jess Shriftman
Account Team: Liz Taylor, Jacque Parrish, Jasmina Almeda, Kerry O’Connell
Planning Director: Sean Staley
Strategist: Cristina Pansolini
Executive Producer: Jen Vladimirsky
Head of Production: Nick Setounski
Art Buying: Yukino Moore
Photographer: Kristin Gladney
Social Director: Jess Breslin
Social Strategist: James Williams
Business Affairs: Patrick O’Donoghue, Carla Curry, Lindsey Timko
Project Managers: Jason Pelton, Ashlea Ramirez
Senior Print Producer: Leigh Ann Dykes
Dating Wall Illustrator: Andrew Rae
Smorgasburg Illustrator: Hide Your Toys
Line Producer and Post Producer: Brian Schimpf
DP: Dylan Isbell