TV Upfronts

Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation

The ad sales chief explains the company's Premiere offering and why sports is the new primetime

Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation — 'I've always been envious of this week,' said Jon Steinlauf of his upfront week debut.Kevin Mazur/Getty Images for Warner Bros. Discover

By Bill Bradley

May 23, 2022

Adweek’s upfront week postmortems with ad sales chiefs presenters continue. We’ve already spoken with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale and Disney’s Rita Ferro. Now, it’s time for Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery.

Bill Bradley

Bill Bradley is Adweek's deputy TV editor.

Recommended articles