What I Learned From Launching a Streaming Platform During the Pandemic

How a startup without outside funding was able to succeed where Quibi failed

In early 2020, my team was getting ready for the launch of Canela.TV, one of the first streaming platforms to be focused entirely on U.S. Hispanic audiences. We had spent months preparing for this moment, building out the back-end technology while recruiting advertisers to help us launch this new venture.