As Its Original Content Strategy Pays Off, Roku Plans to Double Down in 2022

The former Quibi shows were a bright spot for the platform this year

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Roku kicked off 2021 by expanding into the original programming space—acquiring global rights in January to 75 shows from shuttered shortform streamer Quibi. As the platform comes off its biggest year in company history, it plans to double-down on its originals strategy in 2022.

“With the Quibi acquisition, that really propelled us into the scripted and unscripted originals game and gave us a great set of content to help to set a foundation for a portion of our go forward strategy,” Rob Holmes, Roku’s vp of programming, told Adweek.




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