Why Quibi Failed: 5 Reasons the Short-Form Streamer Sank So Fast

Covid-19 didn't help, but the service lacked standout shows and basic features

Even without Covid-19, there were warning signs that the streamer would face substantial challenges. Source: Quibi

On Wednesday evening, Quibi’s app recommended users watch Last Looks, a short Dakota Fanning-led documentary about fashion-adjacent crimes. Last Looks had another, even more ominous meaning: It will be one of the last shows to premiere on the streaming service.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.